Brand Developing
BrandBook and Guidelines Development
Consistent brand presentation increases revenue by up to 33%
What is the difference between Brandbook and Guideline?
Guidelines and brand books play two play different roles.
A Brand book acts, if you will, as the engaging, charismatic spokesperson of your brand.
Guidelines act as the enforcer, the box ticker making sure all is in order.
Both have important jobs and are utilized by different business functions within an organization.
Why create a brand book?
Explain what your brand is
Ensure it is coherent
Coordinate the actions and projects of all the departments working with your brand
Federate people around a common brand culture and a spirit, from long-time collaborators to new hires, as well as applicants (employer brand)
Adopt a unified communication strategy in your relationships with all stakeholders
What are the benefits of having a brandbook or brand guideline?
Save time, reduce stress & help you delegate with ease
Increase revenue
Build genuine trust
Build recognition and brand awareness
What are the key strategies in creating a brandbook and brand guideline?
We go through a very thorough process:
Specify mission and target audience
Specify your brand's mission, values, and target audience to give context to the content that follows and adds logic to everything.
Create a logo
Define how to ensure that a distinct logo stays optimized and consistent in different media environments.
Typography
Find a defined font style for both print design and digital applications, where typography should cover how and when to use certain fonts, which typefaces are acceptable, as well as guidelines for additional styling, size, and use of color.
Images
Create a mood board with images that convey the feelings you want people to get when they interact with your brand.
Communication guidelines
Know the logo's placement, variations for different platforms and channels, colors, size, and proportions, primary and secondary colors, corporate typography to be used in headlines and bodies of text in official documents, style and guidelines used for consistent presentation, where to use the brandmark, and other patterns, textures, graphics, and icons.
Choose colors of the brand
Pick four or fewer main hues as your primary color palette to define when and how to use each color:
- Which one is used for the text and which for the design elements?
- Which color is for the logo, and which is for the background to make it “pop”?
Do's and Don'ts
Include the things that marketers, designers, partners, and advertisers shouldn’t do — along with the things they should — are double helpful.
HIGHLIGHTING WINS
Realiste - Retailhub
Industry
Technology, Information and Internet
Market
Dubai, UAE
32
Meetings
106%
KPI
Realiste - Retailhub
Industry
Technology, Information and Internet
Market
Dubai, UAE
32
Meetings
106%
KPI
Technaxis
Industry
.
Market
.
Timeline
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Responsible Team
Sales Development Representative
Researcher
B2B Copywriter
Project manager
Looking for plans and pricing?
Get a preview of our Brandbook and guidelines developmenе plans starting from $/month!
FAQs
A questions you may ask
A BrandBook serves as a centralized resource that provides clear instructions and examples for using brand elements consistently across different channels and touch points.
It ensures that all stakeholders understand and adhere to the brand’s visual and verbal identity standards.
The BrandBook is designed for use by internal teams, external partners, agencies, and any individuals responsible for creating or representing the brand in any capacity.
It acts as a reference guide to ensure that everyone communicates the brand in a unified and cohesive manner.
BrandBooks should be periodically reviewed and updated to reflect changes in the brand’s strategy, market landscape, or visual identity.
It’s recommended to revisit the BrandBook at least annually to ensure it remains relevant and aligned with the brand’s evolving needs.
A BrandBook serves as an essential tool for onboarding new employees by providing them with a comprehensive understanding of the brand’s identity, values, and communication standards.
It helps align new hires with the brand’s culture and expectations from day one.
