Brand Developing Rebranding
Approximately 89% of B2B marketers reported that their rebranding efforts were at least somewhat successful.
What is rebranding?
It is the process of creating a new company identity.
When to use rebranding?
Lack of engagement
Outdated look
Loss of relevancy
Need for differentiation
What are the benefits of rebranding?
Brand growth
New vision
Globalization
Mergers or acquisitions
What are the key stages of rebranding at Ligeniqo?
We go through a very thorough process:
Brand Identity Questionnaire
Determine your brand identity and set the stage for all the rebranding efforts.
Understand your ideal customer
Use social media, email, and any other tools to learn more about your customers – their expectations, pain points, and the solutions they require.
Analyze Competitors
Understand what makes your brand special.
Define Brand's Identity and Voice
Go back to the origins of your company can ground your rebrand and place it in context.
Write a Rebranding Manifesto
Cover your mission, purpose, the extent of the rebranding, the strategies you will use, and the timeframe for the whole process.
Create Rebranding Guidelines
Keep your new brand identity consistent across various channels.
Rebrand Across Channels
Start with your website and blog and move to social media.
HIGHLIGHTING WINS
Realiste - Retailhub
Industry
Technology, Information and Internet
Market
Dubai, UAE
32
Meetings
106%
KPI
Realiste - Retailhub
Industry
Technology, Information and Internet
Market
Dubai, UAE
32
Meetings
106%
KPI
Technaxis
Industry
.
Market
.
Timeline
.
Responsible Team
Sales Development Representative
Researcher
B2B Copywriter
Project manager
Looking for plans and pricing?
Get a preview of our Rebranding services plans starting from $/month!
FAQs
A questions you may ask
Signs that indicate a need for rebranding include declining market share, a disconnect between the brand and its target audience, negative perceptions, outdated branding elements, or changes in the company’s direction or values.
Rebranding can positively impact a company’s reputation by revitalizing its image, attracting new customers, and signaling growth or innovation. However, poorly executed rebranding efforts can lead to confusion, loss of trust, or negative backlash from loyal customers.
The duration of the rebranding process varies depending on the complexity of the project, the size of the organization, and the extent of changes required.
It can range from several months to over a year from inception to full implementation.
Maintaining consistency is essential during rebranding to avoid confusion and maintain brand equity. Companies can achieve this by developing comprehensive brand guidelines, providing training to staff, updating all brand touch points simultaneously, and monitoring compliance throughout the transition.
