DEMAND GENERATION
PPC Management Services
Pay-Per-Click (PPC)
is an online advertising model where advertisers pay a fee each time their ad is clicked. It’s a way of buying visits to your website rather than attempting to “earn” those visits organically.
In a PPC campaign, we bid on specific keywords relevant to your target audience. When users search for those keywords on search engines like Google, Bing, or social media platforms, the your ad may appear alongside the search results or within the content feed.
Why use community management?
Targeted Reach
Measurable Results
Immediate Results
Flexibility and Optimization
Cost Control
Methodology:
Determine what you want to achieve with your PPC campaign.
Conduct thorough keyword research to identify the terms and phrases your target audience is using to search for products or services related to your business.
Set up your PPC campaigns within the advertising platform (e.g., Google Ads, Bing Ads), then structure your campaigns into ad groups based on themes or product/service categories.
Study together how much you’re willing to pay for each click (bid) and set your daily or campaign-level budget.
Define your target audience based on factors like location, demographics, interests, and device preferences, and that is using advanced targeting options to reach specific segments of your audience more effectively.
Develop dedicated landing pages that align with your ad messaging and provide a seamless user experience. Optimize your landing pages for conversions by including clear calls-to-action (CTAs) and relevant content.
Regularly review your PPC campaigns to identify areas for improvement and make necessary adjustments.
HIGHLIGHTING WINS
Realiste - Retailhub
Industry
Technology, Information and Internet
Market
Dubai, UAE
32
Meetings
106%
KPI
Realiste - Retailhub
Industry
Technology, Information and Internet
Market
Dubai, UAE
32
Meetings
106%
KPI
Technaxis
Industry
.
Market
.
Timeline
.
Responsible Team
Sales Development Representative
Researcher
B2B Copywriter
Project manager
Looking for plans and pricing?
Get a preview of our PPC management services plans starting from $/month!
FAQs
A questions you may ask
Google Search Ads appear on Google’s search results pages when users search for specific keywords or phrases related to the advertiser’s products or services. Advertisers bid on keywords, and their ads are displayed to users who enter those keywords in the search engine. They pay for clicks on their ads, making it a cost-effective way to reach potential customers actively searching for what they offer.
Display Ads on Google are visual ads that appear on websites within Google’s Display Network, which includes millions of websites, blogs, and apps. These ads can be in the form of images, banners, or rich media and are shown to users based on their interests, demographics, and browsing behavior. Display Ads are an effective way to increase brand visibility and reach a broader audience.
Video Ads on Google are ads that appear on YouTube and across the Google Display Network. Advertisers can create video campaigns to showcase their products or services to a targeted audience while they watch videos on YouTube or visit other websites and apps within the Display Network. Video Ads can be skippable or non-skippable and offer various targeting and bidding options to maximize engagement and reach.
Shopping Ads are product listing ads that appear on Google’s search results pages and Google Shopping tab when users search for products to buy. These ads feature product images, prices, and store information and are displayed based on the user’s search query and product relevance. Shopping Ads are an effective way for e-commerce businesses to showcase their products and drive qualified traffic to their online stores.
Businesses can advertise their apps on Google through App Ads, which appear across various Google properties such as Search, Display, YouTube, and the Google Play Store. Advertisers can promote their apps to users based on their interests, demographics, and app usage behavior, driving installs and engagements. App Ads offer flexible targeting options and bidding strategies to help businesses reach their app marketing objectives.
Discovery Ads are native ads that appear across Google’s Discovery feeds, including the Google Discover feed, YouTube Home feed, and Gmail Promotions tab. These visually engaging ads blend seamlessly with the user’s browsing experience and are shown to users based on their interests, behaviors, and past interactions with similar content. Discovery Ads are an effective way to reach users during moments of inspiration and exploration.
Businesses can advertise on Gmail with Gmail Ads, which appear at the top of users’ Gmail inboxes and within the Promotions tab. These ads are displayed to users based on their email content, interests, and behavior and can include images, text, and call-to-action buttons. Gmail Ads allow advertisers to reach users while they are engaged with their emails and drive traffic to their website or promote specific offers.
Smart Campaigns on Google are automated ad campaigns designed for small businesses looking to advertise online with ease. Using machine learning technology, Smart Campaigns automatically optimize ad performance by targeting relevant keywords, creating ad creatives, and adjusting bids to maximize results. They are suitable for businesses with limited time or resources for managing their advertising campaigns and are ideal for driving leads and sales locally or online.
Some best practices for optimizing Google Ads campaigns include conducting keyword research to identify relevant keywords, creating compelling ad copy and visuals, testing different ad variations and landing pages, optimizing bidding strategies and budgets, targeting specific audience segments, monitoring campaign performance regularly, and making data-driven adjustments based on insights and analytics.
