LEAD GENERATION
Account-Based Marketing (ABM)
91% of marketers believe that ABM is a crucial marketing technique
With Ligeniqo, you can overcome market challenges with expert guidance and streamlined execution for successful ABM strategies.
Who needs leads nurturing?
They are well-suited for companies that sell to a small number of large key accounts, target specific industries, or operate in small markets with fewer than 500 potential customers.
OR
Companies with :
Average Contract Value (ACV)
$50,000
Sales Cycles
90 Days
What is so beneficial about ABM services?
This service is perfect if you need to:
1
Target specific high-value accounts and personalize your marketing efforts towards your target audience.
2
Build stronger relationships, navigate complex sales cycles, and maximize your ROI.
What do we focus on in our ABM marketing strategy process?
Our ABM process focuses on five key stages
Strategy session
A laser-focused meeting to outline goals, target customers and accounts, get teams on the same page and make sure everyone understands the product, ideal for boosting alignment and team effectiveness.
Target Audience Development
Firms pinpoint ideal customers, build buyer personas and tailor strategies to each accounts needs, all without hype.
Account Research
Collecting information about companies and all relevant people on targeted decision maker positions and -1 level.
Communication Strategy
Define the right communication channels to maximize exposure and match your brand voice. Personalized content assets address key concerns and showcase your expertise.
Multi-Channel Outreach
Helps connect with key accounts via their preferred channel, whether email, phone, or social media, to deliver tailored messages that cut through the noise.
Implementation
Implement better account selection and growth using data and technology that tracks key metrics and optimizes performance.
Follow-Up and Nurturing
Easy follow-ups and personalized nurturing messages to maintain engagement with target accounts and prospects, without resorting to hyperbole.
Set up CRM System
Set up CRM systems that centralize and streamline lead management, transforming scattered information into customer insights fueling growth.
Reporting and Analysis
Analyze communication metrics and results of active accounts. Keep tabs on key performance indicators for efficient negotiations.
Benchmarks (What to expect):
Engagement Rate
40-60%
Return on Investment (ROI)
x10 more
Sales Accepted Leads (SAL)
10-20%
Our account-based marketing services encompass every aspect, handling everything from in-depth research on your target accounts to the strategic development of your approach.
It's a smooth, everything package designed to get hold of your next client.
HIGHLIGHTING WINS
Realiste - Retailhub
Industry
Technology, Information and Internet
Market
Dubai, UAE
32
Meetings
106%
KPI
Realiste - Retailhub
Industry
Technology, Information and Internet
Market
Dubai, UAE
32
Meetings
106%
KPI
Technaxis
Industry
.
Market
.
Timeline
.
Responsible Team
Sales Development Representative
Researcher
B2B Copywriter
Project manager
Looking for plans and pricing?
Get a preview of our Abm marketing plans starting from $/month!
FAQs
A questions you may ask
We strive for a high level of personalization, based on in-depth research on company and personal account details, tailoring communication, and outreach strategies to address the unique needs and preferences of each target account.
Results can vary depending on factors such as campaign complexity, target audience, and market conditions, but clients often start seeing initial results within 2 months of launching account-based marketing campaigns.
Your company can provide a list of desired companies to be in touch with or we can work closely with your team to identify and prioritize target accounts based on factors such as revenue potential, strategic fit, and likelihood of conversion.
We create a variety of content assets, including personalized emails, LinkedIn and WhatsApp content strategy, as well as, cold calls and other types of communications, to engage and nurture target accounts throughout the buyer’s journey.
Yes, we offer account-based advertising services to target key accounts across digital channels and retargeting strategies to re-engage prospects who have shown interest in your offerings.
We adhere to strict data privacy regulations such as GDPR and CCPA and implement robust security measures to safeguard sensitive customer information throughout the ABM campaign process.
Our agency is committed to keeping clients fully informed and involved. We deliver weekly and monthly updates on campaign progress through comprehensive reporting that details metrics, insights, and performance. Our goal is to provide transparency so our clients understand how their ABM strategies are executing and progressing toward goals
We tailor ABM strategies in our digital marketing agency for international markets by conducting market research, adapting communication and content for local audiences, and leveraging cultural insights to drive engagement and conversion taking into account different time zones.
We provide complete visibility into campaign performance, budget allocation, and ROI figures through routine reporting, analytics, and client discussions.
We align ABM campaigns with your broader marketing and sales objectives by setting clear goals, establishing key performance indicators, and coordinating closely with your internal teams.
