LEAD GENERATION Cold Calling Solutions
Making at least 6 cold calls can increase contact rates by 70%.
In the world of telemarketing, the cold calling process is considered one of the important practices to initiate and maintain a company’s growth. It helps you to build a direct connection with the b2b and b2c customers and sell their products or services in less time.
Who needs Campaign Launching Management?
Cold calling can be particularly effective for businesses seeking to expand their customer base, penetrate new markets, or promote new products or services.
Additionally, it can be beneficial in situations where other forms of communication, such as email or digital marketing, may not be sufficient for initiating meaningful engagement.
What are the benefits of cold calls?
Incorporating cold calling into your lead generation strategy allows us to directly engage with prospects,
build relationships, gather valuable feedback, identify qualified leads, and drive immediate action, resulting in increased sales and revenue.
57%
of C-level executives say they value information from phone calls with sales reps.
This is the right choice for companies in different scenarios:
Targeted outreach to specific individuals or businesses in the target market.
Expansion into new markets or territories where brand recognition is limited.
Promotion of new products or services to generate interest and drive adoption.
Follow-up with leads who have shown initial interest but haven’t progressed further.
Personalized communication for high-value or complex sales, like B2B or enterprise solutions.
Testing new markets, messaging strategies, or sales scripts to gather feedback and refine approaches.
82% of buyers say they have accepted meetings with salespeople after a series of contacts beginning with sales cold calls
What are the key stages that we go through cold calling?
We go through a very thorough process:
Prospect Identification:
Identify target prospects based on specific criteria.
Data Collection:
Gather accurate contact information for prospects and verifying them.
Script Development:
Craft persuasive call scripts outlining value propositions.
Training and Preparation:
Train agents on scripts, product knowledge, and compliance.
Call Execution:
Conduct calls following scripts while adapting to responses.
Follow-Up and Nurturing:
Implement strategies to nurture leads and build relationships.
CRM Integration
Integrate cold call tool with the client's CRM system for seamless lead management.
Tracking and Analysis:
Monitor key metrics to evaluate campaign effectiveness.
Optimization
Refine scripts and strategies based on insights to improve performance. Through these stages, agencies maximize engagement and generate valuable leads for their clients.
Cold calling serves to initiate conversations, identify opportunities, and accelerate the sales cycle when executed effectively, complementing other lead generation efforts.
51%
of company owners say they would rather hear from sales reps via phone compared to email, faxes, and other media, according to phone call statistics.
Cold calling serves to initiate conversations,
identify opportunities, and accelerate the sales cycle when executed effectively, complementing other lead generation efforts.
Representatives must make an average of 18 calls to reach one potential sales.
Benchmarks (What to expect):
Respond rate
5%
Reply Rate
~2%
HIGHLIGHTING WINS
Realiste - Retailhub
Industry
Technology, Information and Internet
Market
Dubai, UAE
32
Meetings
106%
KPI
Realiste - Retailhub
Industry
Technology, Information and Internet
Market
Dubai, UAE
32
Meetings
106%
KPI
Technaxis
Industry
.
Market
.
Timeline
.
Responsible Team
Sales Development Representative
Researcher
B2B Copywriter
Project manager
Looking for plans and pricing?
Get a preview of our Cold Calling Solutions services plans starting from $/month!
FAQs
A questions you may ask
Cold calling can be highly effective when done correctly. It allows you to directly engage with your target audience, qualify leads in real-time, and drive immediate action, leading to increased sales and business growth.
Yes, cold calling remains relevant in today’s digital age as it offers a direct and personal way to connect with prospects.
When integrated with other marketing channels and strategies, cold calling can complement and enhance your overall lead generation efforts.
A successful cold call typically includes a compelling opening statement, clear value proposition, active listening, effective questioning, objection handling, and a strong call-to-action.
Addressing concerns that may arise during an unsolicited business call requires active listening, understanding, and assurance.
We recognize the potential client’s perspectives, offer applicable details or resolutions, directly respond to hesitations raised, and redirect discussion back to the advantages offered.
Generally, early mornings and late afternoons tend to be less busy, while mid-mornings and early afternoons may offer higher response rates, but the best time of day to make cold calls depends on your target audience and industry.
It can be achieved by segmenting your brand’s target audience, customizing the opening statement and pitch based on prospect demographics and interests, and leveraging relevant insights or connections.
